Yahoo @ SXSW

Yahoo transformed Austin into an immersive playground of entertainment, innovation, and unforgettable experiences. The creative direction brought a bold vision to life, crafting spaces that seamlessly integrated technology, culture, and design. Each event was thoughtfully curated to captivate and connect attendees through dynamic spatial experiences.

From the red-carpet premieres of Yahoo Originals like Community, Sin City Saints, and Other Space, to over 30 live and acoustic concerts from Yahoo Live, every moment was designed to resonate. Panels hosted by Yahoo Magazine editors invited exploration and dialogue, while the Yahoo Sports Tourney Bracket Live party turned competitive fun into a full-blown event experience. A comedy night with the Ally Coalition added yet another layer of vibrancy.

The experiential design turned every corner into a discovery—blending interactive installations, vibrant stage designs, and welcoming social spaces that drew people in and kept them engaged. Yahoo at SXSW 2015 wasn’t just a showcase; it was a masterclass in creating memorable moments through innovative, multi-dimensional storytelling.